Since its integration into HubSpot, Clearbit pricing has shifted to a more complex, credit-based model.
There’s no fixed monthly rate or transparent table to consult. Instead, everything is built around custom quotes, tailored to your HubSpot tier and the number of enrichment credits you consume.
Breeze Intelligence (the new name for Clearbit) works as an add-on, billed separately and calculated based on how many contacts you want to enrich each month. The more credits you need, the more you’ll pay — but the actual amounts vary widely.
There’s a lot of confusion around what it really costs, especially as older plans and pricing references are no longer valid.
In the next sections, we’ll explore how the new model works, give you ballpark estimates, and help you understand if Clearbit still makes sense for your sales and marketing needs.
Clearbit is a data enrichment and intelligence tool designed to give companies more insight into the people and companies visiting their websites or interacting with their brand. It works by turning anonymous data points — like an email or IP address — into detailed business profiles.
The platform is now part of HubSpot’s Breeze Intelligence, meaning it functions as an add-on within the HubSpot ecosystem, with pricing based on monthly enrichment credits. Rather than being a standalone tool, Clearbit is now deeply embedded in workflows that rely on HubSpot’s marketing and sales infrastructure.
Clearbit helps teams access firmographic, demographic, and technographic data, enhancing lead scoring, segmentation, and personalization across campaigns.
It’s particularly useful for B2B marketing and outbound sales, where knowing your audience in detail makes a measurable difference and helps teams generate B2B leads.
Beyond enrichment, Clearbit also offers Reveal, which helps identify companies visiting your website by matching IPs to firmographic data, and Intent, which surfaces leads showing early buying signals. Each module is geared towards helping teams engage smarter and earlier in the funnel.
Clearbit is built for teams that rely on accurate, real-time data to improve decision-making and drive performance. The most common use cases include:
Lead enrichment: filling in missing details like company size, job title, or industry to qualify leads faster and route them properly.
Account-based marketing: segmenting and targeting high-value accounts with personalized campaigns based on enriched firmographic data.
Website de-anonymization: using the Reveal module to uncover which companies are visiting your site, even before they fill out a form.
Personalization at scale: feeding enriched data into email platforms or CRM systems to tailor messaging by persona, industry, or stage.
Lead scoring and routing: improving the quality of lead scoring models by using richer inputs, allowing better prioritization by SDRs and AEs.
When used well, Clearbit can reduce friction across the funnel, helping both sales and marketing teams operate with more precision.
Clearbit’s core feature is data enrichment, which adds missing information to contact or company records in your CRM. This includes fields like company size, revenue, technologies used, and more. You can enrich data in bulk or in real time as leads enter your system.
Reveal works at the account level, identifying which companies are visiting your site and what pages they’re viewing. This gives sales teams early visibility into who’s showing interest before they convert.
Intent data is also available through Breeze Intelligence, helping teams detect which companies are actively researching solutions in your space.
Combined with Reveal, it enables timely outreach based on behavior and interest.
Clearbit also offers a set of REST APIs, giving developers the flexibility to integrate enrichment, company lookup, or prospecting data into custom workflows or internal tools, often alongside specialized data extraction tools.
All of this happens within a credit-based model, where one credit typically equals one enriched record or lookup. The exact cost will vary based on the number of credits purchased and the features used.
Clearbit’s strength lies in its data quality and HubSpot integration. For teams already using HubSpot at scale, Breeze Intelligence fits naturally into their ecosystem, requiring minimal setup and delivering enrichment without leaving the platform.
Its real-time enrichment and Reveal capabilities are solid, especially for teams focused on website behavior and top-of-funnel insights. The presence of APIs also offers flexibility for larger companies with custom tooling needs.
However, compared to newer platforms like Genesy AI, Clearbit falls short in workflow automation and multichannel orchestration.
While it enriches and surfaces data, it does not offer integrated tools for automated outreach, cold email follow-ups, or calendar scheduling, which are increasingly seen as essential for outbound teams.
Another key limitation is the lack of standalone pricing transparency. Since Breeze is now tied to HubSpot plans, teams must consider the combined cost of both platforms, which can easily reach several thousand dollars per month depending on usage.
Finally, while the data is high-quality, Clearbit does not offer full-cycle prospecting or native multichannel execution.
Teams looking for an all-in-one solution with AI agents, centralized workflows, and seamless CRM sync may find more flexibility in platforms purpose-built for multichannel B2B sales.
Clearbit doesn’t follow a fixed pricing model. Instead, it uses a custom, usage-based structure that depends on your HubSpot plan, the volume of enrichment credits, and which product modules you activate.
There’s no public pricing page. Everything goes through a sales-led process, which makes upfront budgeting difficult for smaller teams or those exploring alternatives.
According to multiple third-party sources, total costs can range from $12,000 to $80,000 per year, depending on data volume, features used, and scale of deployment.
Clearbit’s pricing is no longer standalone. Since being repackaged as Breeze Intelligence within HubSpot, the platform is now sold as an add-on, with pricing tied to your existing HubSpot subscription and usage.
This shift prioritizes flexibility but sacrifices transparency. It also means that two companies with the same usage might pay different amounts depending on their HubSpot plan and contractual terms.
The lack of standard pricing forces buyers to engage with sales early just to get a ballpark quote.
Clearbit operates on a credit-based model, where one credit equals one enrichment action. Credits are purchased in monthly packs — commonly 100, 1,000, or 10,000 — and scale in price depending on volume.
Estimates suggest pricing starts at around $45/month (annual commitment) for 100 credits. As your usage grows, your cost-per-credit typically decreases, but the total spend increases.
This model offers flexibility for different team sizes, but tracking credit usage is essential to avoid overspending or unused capacity.
Although there’s no formal pricing page, Clearbit’s functionality is typically grouped into four main areas: Enrichment, Reveal, Intent, and API access.
Each feature set can be activated individually or combined, depending on your workflow and the number of credits you’re consuming monthly.
Understanding what each module includes is key to evaluating if Clearbit’s total package meets your operational and budget needs.
The Enrichment module adds valuable firmographic and demographic data to contact records. This includes information like industry, company size, revenue, location, and tech stack.
Enrichment can be applied in real time as new leads enter your CRM, or in bulk for cleaning and updating existing databases.
Every enrichment action consumes one credit, so pricing is directly tied to how many leads or accounts you want to enhance each month.
Reveal identifies companies visiting your website by matching IP addresses with firmographic data.
This allows you to uncover anonymous traffic, giving insight into who is showing interest before they engage directly.
Data typically includes company name, size, industry, and geography, enabling marketing and sales teams to act sooner and more strategically.
Reveal helps align outbound activity with actual visitor behavior, improving timing and relevance in early-funnel outreach.
The Intent module detects companies actively researching topics or products related to your category, including niche segments such as cybersecurity leads. These insights are based on online behavior signals, search patterns, and engagement across relevant channels.
With this data, you can identify high-intent prospects earlier and prioritize outreach based on actual buying signals rather than guesswork.
Intent data enhances prospecting by helping teams focus where interest is already building, not just where lists say it should be.
For teams building custom integrations, Clearbit provides full access to its REST APIs. These allow direct enrichment, prospecting, and company data lookups inside internal tools or automated workflows.
API usage is also credit-based, so costs depend on the number of API calls and the volume of data returned.
This is ideal for teams with in-house development resources looking to embed enrichment deeper into their systems, but it adds another layer of usage monitoring and cost control.
Clearbit’s pricing is highly variable, and several factors influence the final cost a team ends up paying. Since it's structured around a modular product suite and a credit-based model, usage patterns and team setup play a key role.
Understanding how these variables interact is essential for planning your budget, especially when scaling usage or combining features across departments.
Below are the core elements that shape what you’ll actually pay for Clearbit in real-world use.
The most direct driver of cost is your monthly data usage. Each time you enrich a contact or identify a visitor, you consume a credit. If you use Clearbit’s APIs heavily, these requests add up quickly.
Teams enriching thousands of contacts per month, or running frequent API calls across multiple campaigns, will need larger credit packs — and pricing will scale accordingly.
For high-volume workflows, tracking usage per endpoint and optimizing how data is requested becomes critical to control costs.
Clearbit doesn’t charge by seat in a traditional sense, but team size still affects cost. Larger teams tend to push more data through the system and require broader feature access.
For example, marketing teams might use Enrichment and Reveal, while sales operations focus on API workflows or CRM syncs.
The more teams involved, the more credits and features you'll likely need.
Also, larger organizations may require dedicated support, SLAs, or onboarding, which can factor into enterprise-level pricing.
Not all teams need every Clearbit product. While Enrichment is the entry point, enabling modules like Reveal, Intent, or Technographics adds functionality — and cost.
Each feature consumes credits differently. Intent data, for instance, is based on behavioral triggers and ongoing monitoring, which can be heavier on consumption.
Combining multiple features creates a more powerful data stack, but also introduces compounding usage that impacts pricing as your campaigns scale.
Clearbit integrates with tools like HubSpot, Salesforce, and Segment, among others, supporting deeper CRM integration. These connections don’t always add a direct fee, but they influence how data is used and distributed.
For example, syncing enriched records to your CRM in real time can create hundreds of credit-consuming events per day if not properly filtered or scoped.
Integrations also affect perceived value. The more data flows into your ecosystem, the more impact Clearbit can have — but at the cost of higher consumption.
Clearbit typically requires an annual commitment, especially for plans involving large data volumes or advanced features. Committing for 12 months usually unlocks better credit pricing and access to dedicated account support.
Contract length also affects flexibility. Month-to-month plans (if available at all) are rare and often lack the pricing advantages of long-term deals.
Negotiating contract terms based on projected usage is essential. Overestimating leads to wasted credits, while underestimating risks running out mid-cycle.
Since Clearbit doesn’t publish public pricing, most available figures come from user reports, reviews, and third-party breakdowns. Here’s what the market reflects:
– Smaller teams or light users may pay around $12,000–$18,000 per year for access to basic enrichment and limited data volume.
– Mid-size companies using multiple features often fall in the $24,000–$40,000 range annually.
– Enterprise teams with high API usage, advanced features, and integrations can reach $60,000–$80,000+ per year, depending on scale.
These estimates vary widely, but they show that Clearbit is generally positioned as a premium data solution, designed for serious B2B teams with structured data operations and clear ROI goals.
Clearbit offers high-quality data and strong integrations, but it often sits at the higher end of the pricing spectrum.
For teams comparing tools, it's essential to weigh not just data quality, but also how much of the sales process each platform covers — and at what cost.
Depending on your team size, use case, and need for multichannel automation, other platforms may offer better value or simpler pricing structures.
Apollo stands out for offering both a contact database and built-in outreach tools under a single subscription. Its pricing is transparent, starting from under $50 per user per month, and scaling based on features and contact volume.
For early-stage teams or companies with basic enrichment and outreach needs, Apollo provides a low-barrier entry point with integrated email sequencing and multichannel functionality.
However, its data quality and depth can be inconsistent compared to Clearbit, especially for firmographic enrichment or IP resolution.
ZoomInfo is positioned as a full-scale B2B intelligence platform, with robust enrichment, intent signals, and integrations with most major CRMs and automation tools.
Pricing is rarely disclosed, but user reports suggest contracts often range between $30,000 and $100,000+ per year, especially when bundled with orchestration, recruiter, or marketing add-ons.
ZoomInfo offers vast datasets and powerful segmentation tools, but it’s best suited for larger sales teams with complex account-based workflows and a high budget tolerance.
Cognism emphasizes GDPR and CCPA compliance, positioning itself as a reliable option for EMEA-focused outbound. Like Clearbit, it operates on a custom pricing model, with estimates starting at around $15,000 per year and scaling based on credits and integrations.
Its strength lies in combining compliance with data enrichment, intent signals, and phone numbers — a blend valuable for regulated markets and B2B teams doing direct outreach.
Cognism does not include built-in outreach automation, so you'll still need to connect it to external platforms for execution.
Genesy AI takes a different approach. It offers a fully integrated platform that combines lead generation, enrichment, and multichannel outreach in one system. This means teams don’t need to buy multiple tools or stitch together a tech stack manually.
Instead of relying on custom quotes, Genesy offers transparent pricing plans, tailored by team size and usage volume.
This allows faster onboarding and clearer ROI expectations from the start.
One of Genesy’s biggest advantages is how it automates repetitive tasks and unifies workflows that traditionally happen across isolated tools like email platforms, phone dialers, or prospecting databases.
Thanks to its multichannel orchestration, Genesy centralizes communication touchpoints and enriches data continuously, allowing sales teams to act faster and smarter. It also syncs seamlessly with existing CRMs, so adoption doesn’t require a full systems overhaul.
For teams looking to increase productivity without adding tech complexity, Genesy delivers both data and execution in a single streamlined environment.
Clearbit becomes costly when data usage scales, especially in environments with heavy API consumption or large enrichment pipelines. If you're enriching thousands of leads monthly, credit consumption can spike fast.
Another cost multiplier is the lack of built-in outreach tools. Since Clearbit focuses only on data, teams still need to pay for additional tools to handle email automation, meeting scheduling, or task management.
In larger organizations, where sales and marketing teams both depend on enriched data, Clearbit’s pricing model can quickly climb due to duplicated usage across departments.
If your stack requires multichannel activation, real-time sync, and intelligent automation, Clearbit’s pricing model — combined with third-party tool costs — may push your total spend higher than anticipated.
That’s when alternative platforms offering all-in-one solutions become easier to justify.
Clearbit provides high-quality B2B data and solid HubSpot integration, but its costs often land at the premium end of the spectrum.
Comparing alternatives requires considering both data depth and how much of the sales workflow each platform covers.
Team size, campaign complexity, and the need for multichannel automation can make other tools more cost-effective for certain use cases.
Apollo combines a contact database with built-in outreach, offering clear and affordable pricing starting under $50 per user per month. Its plans scale based on feature access and contact volume.
This platform is suitable for smaller teams or those needing basic enrichment and multichannel email sequences without heavy tech stack investments.
Data quality may not match Clearbit’s firmographic depth, especially for IP resolution or complex B2B segmentation.
ZoomInfo targets enterprise teams needing robust enrichment, intent signals, and deep segmentation. Pricing is generally opaque, with reported deals ranging from $30,000 to $100,000+ annually, depending on modules and seat counts.
It excels for large sales teams and ABM strategies, but smaller teams may find the cost prohibitive relative to the features they actually use.
Cognism emphasizes GDPR/CCPA compliance, offering a credit-based system similar to Clearbit. Reports suggest starting costs around $15,000 per year, scaling with usage and integrations.
It provides enrichment, intent data, and direct-dial numbers but lacks built-in email or multichannel automation, meaning extra tools are needed to execute campaigns.
Genesy AI differs by combining lead generation, enrichment, and multichannel outreach in a single platform. Teams gain automated workflows, saving hours of repetitive work and increasing productivity.
Unlike Clearbit, Genesy offers transparent pricing, scaled to team size and usage, reducing surprises and easing budget planning.
Its system centralizes traditional siloed prospecting channels like email, phone, and other contacts, integrating data and actions in one flow for smarter decision-making.
Genesy also syncs easily with existing CRMs, allowing rapid adoption without replacing current systems. This makes it ideal for teams seeking efficiency without additional tools.
Clearbit costs rise quickly with heavy API usage or large-scale enrichment. Teams processing thousands of leads monthly can consume significant credits.
Additional costs emerge because Clearbit does not include automation or outreach tools, so multiple platforms are often needed for execution.
Scaling across sales and marketing teams further increases spend, especially when duplicate usage occurs across departments.
For teams needing end-to-end multichannel workflows and automation, the total cost of Clearbit plus additional tools can exceed alternative all-in-one solutions.
Clearbit remains one of the most recognized names in B2B data enrichment, but its focus on static enrichment and API-based data delivery contrasts sharply with the new generation of AI-driven prospecting platforms.
Modern tools combine intelligence, automation, and multichannel execution, offering a more complete approach to lead generation and sales acceleration.
The main differences appear in how each platform handles data sourcing, workflow automation, and pricing transparency — areas where new entrants are redefining expectations for efficiency and accessibility.
Clearbit provides accurate company and contact enrichment, ideal for improving CRM data quality. Its core strength lies in firmographic accuracy and the ability to enhance records in real time. However, it stops short of automating the full prospecting process.
Modern platforms go further by uniting data discovery, enrichment, and outreach into a single workflow.
They not only identify leads but also engage them automatically through multichannel sequences, providing visibility from first contact to booked meeting. This deeper coverage transforms enrichment into actionable intelligence.
Clearbit’s enrichment engine relies on real-time API calls, delivering instant updates to contact and company data. While efficient for maintaining clean databases, it depends on consistent API usage — which can become costly at scale.
By contrast, newer systems like Genesy AI apply a “waterfall” enrichment approach, layering multiple data sources sequentially to fill missing fields with the most reliable information available.
This results in higher data completeness and accuracy without relying solely on one provider.
In practice, Genesy’s model minimizes redundancy, improves match rates, and offers teams a more consistent pipeline of verified contacts ready for activation.
Clearbit’s credit-based model offers flexibility but lacks pricing transparency, as costs depend on HubSpot tiers, data usage, and custom contracts. This can make forecasting spend difficult, particularly for growing teams or multi-department use.
Modern platforms tend to favor clear, tiered pricing, where users know exactly what they’re paying for and what limits apply.
Genesy AI, for example, includes automation, enrichment, and outreach in one subscription, helping teams avoid multiple tool licenses and unpredictable data fees.
This transparency not only reduces procurement friction but also simplifies ROI tracking by consolidating expenses under a single platform.
Clearbit integrates deeply with HubSpot and other CRMs, making it a strong choice for teams already embedded in those ecosystems.
However, it functions mainly as a data layer, not as an automation engine, meaning users must connect separate tools for outreach, tracking, and reporting.
Genesy AI stands out by offering native automation workflows that link enrichment, segmentation, and outreach in a unified system. Sales teams can run complete campaigns — from first contact by email or phone to meeting scheduling — without switching tools.
Crucially, Genesy also integrates easily with existing CRMs, syncing enriched data and activity logs automatically. This enables faster adoption and ensures teams maintain visibility without changing their core systems.
The B2B data landscape is undergoing a major transformation as teams demand more automation, context, and transparency from their tools.
Static enrichment alone no longer satisfies the operational needs of modern sales organizations.
AI is reshaping how companies generate and qualify leads. Platforms like Genesy use intelligent agents to handle repetitive tasks, such as lead scoring, email follow-ups, and meeting scheduling.
This automation saves hours of manual work per week and allows sales teams to focus on strategic conversations instead of data administration.
Companies are moving away from fragmented stacks toward end-to-end platforms that unify data, engagement, and analytics. Instead of managing multiple point solutions for enrichment, email automation, and CRM sync, teams now favor systems that provide centralized insights across the funnel.
Genesy embodies this trend by integrating every stage of prospecting — from enrichment to outreach — in one environment with shared data visibility.
Real-time data remains critical, but context now matters just as much. The next evolution of enrichment is about understanding why and when a lead is ready to engage, not just who they are.
AI-driven prospecting platforms combine behavioral signals, intent data, and engagement history to provide contextual intelligence that drives more timely and relevant outreach.
As 2025 progresses, the winning platforms will be those that merge data accuracy with automation and context, empowering teams to act faster and more intelligently across every channel.
While Clearbit is a strong player in data enrichment, Genesy AI represents a new generation of B2B prospecting platforms built around automation, intelligence, and multichannel execution.
The difference goes beyond data accuracy — it’s about enabling sales teams to operate more efficiently, with less manual effort and more measurable impact.
Genesy AI allows sales teams to be far more productive by automating repetitive actions that normally consume hours each day. Instead of manually sourcing leads, cleaning databases, or sending individual emails, teams can rely on Genesy’s AI agents to manage these workflows continuously.
The result is a system that scales prospecting efforts without increasing headcount or workload.
Traditionally, commercial prospecting has been fragmented across isolated channels like email, phone calls, and external data tools. This disjointed approach often leads to duplicated efforts and inconsistent data.
Genesy eliminates that fragmentation by unifying all prospecting activity into a single automated flow, where every interaction, enrichment update, and follow-up is centralized in one platform.
This multichannel orchestration means that outreach, nurturing, and engagement no longer happen in silos.
Genesy enables teams to design synchronized campaigns that combine personalized emails, phone outreach, and data-driven triggers — all powered by the same enriched dataset.
That coordination translates into better timing, higher response rates, and shorter sales cycles.
Another major advantage is how easily Genesy integrates with existing CRMs.
Instead of replacing core systems, it syncs bi-directionally with tools like HubSpot, Salesforce, and Pipedrive, ensuring that enriched data and activity logs flow automatically. This seamless integration makes adoption quick and minimizes friction for teams already managing complex tech stacks.
Beyond automation, Genesy provides centralized data visibility. Sales leaders can track funnel performance, campaign engagement, and data quality from a single dashboard. This eliminates blind spots between marketing and sales, helping teams make faster, more informed decisions about where to focus their efforts.
From a financial perspective, Genesy’s transparent pricing model also makes it easier to plan budgets compared to Clearbit’s credit-based approach.
Since Genesy includes enrichment, outreach, and analytics under one subscription, there’s no need to juggle multiple tools or unpredictable API costs.
Ultimately, Genesy AI is designed for organizations that want to save time, reduce operational complexity, and build smarter sales systems.
By combining automation, multichannel outreach, and native CRM synchronization, it delivers not just enriched data — but a complete prospecting engine that actively drives revenue.
Clearbit doesn’t publish public pricing. Costs depend on your HubSpot plan, data volume, and the number of credits you consume.
Each credit usually equals one enriched contact or company record. Light users may spend a few hundred dollars per month, while larger teams with API-heavy workflows can reach several thousand.
Older versions of Clearbit included a limited free tier with a small number of monthly enrichments, but since its integration into HubSpot’s Breeze Intelligence, free plans have effectively disappeared.
Today, most users must sign an annual contract and purchase credits in advance.
Enrichment adds firmographic and demographic data to leads and accounts in real time.
Reveal identifies companies visiting your website, even before they convert.
Intent highlights organizations actively researching products like yours, signaling when to engage.
Each module can be used separately or together, depending on your data strategy.
Yes. Platforms like Apollo and Cognism offer enrichment and prospecting features at lower starting prices, though with differences in data accuracy and coverage. Other options combine data + outreach under one plan, reducing the need for multiple tools.
Apollo offers transparent, per-user pricing that’s far more accessible for startups and SMBs.
ZoomInfo, by contrast, is a premium solution for enterprise teams and typically costs tens of thousands per year.
Clearbit sits between both: more expensive than Apollo, but often more flexible and API-friendly than ZoomInfo.
Clearbit delivers excellent data quality, but it’s often too costly for small teams that only need moderate enrichment.
Because pricing scales with API use and credits, it’s most valuable for mid-size or enterprise teams with high data volume and dedicated sales operations.
Yes. Clearbit connects natively with HubSpot, Salesforce, Segment, and Marketo, syncing enriched data automatically.
These integrations work well for teams already using HubSpot as their CRM or marketing hub, but they don’t include full workflow automation or outreach tools.
Yes. Clearbit’s billing model tracks credit consumption, so unexpected spikes in enrichment or visitor identification will increase costs.
Monitoring API calls and setting usage caps is essential to prevent overages.
Genesy AI is one of the strongest all-in-one alternatives. It combines data enrichment, automation, and multichannel outreach in a single environment.
Sales teams can automate repetitive tasks, saving hours per week while running prospecting, engagement, and reporting from one place.
Unlike tools that only enrich data, Genesy centralizes all prospecting actions and integrates seamlessly with existing CRMs.
To get an exact figure, you’ll need to contact Clearbit’s sales team through HubSpot. Be prepared to share details about your CRM size, the number of records to enrich monthly, and which modules you plan to use.
This information helps them create a tailored proposal — but expect custom pricing rather than a fixed rate.
