The 10 best LGM alternatives to consider in 2025

TABLE OF CONTENTS
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Here are the best alternatives to LGM to consider in 2025:

  1. Genesy AI

  2. Waalaxy

  3. LaGrowthMachine

  4. Lemlist

  5. Reply.io

  6. Smartlead

  7. Expandi

  8. Outreach

  9. Salesloft

  10. Instantly

For years, sales teams have struggled with disconnected tools for generating leads. Many alternatives LGM offer partial solutions like cold email platforms or basic CRMs, but they often fall short when it comes to integrating data, scaling outreach, and personalizing messages effectively.

Most of these options still rely on managing prospecting through isolated channels: emails in one place, LinkedIn messages in another, phone calls untracked. This creates inefficiencies, scattered data, and decision-making based more on guesswork than real insights.

True productivity comes from automating repetitive tasks that steal precious hours every week. Without this automation, sales reps spend more time on busywork than closing deals.

Bringing all prospecting channels together into a single, seamless workflow is the next step in sales evolution. Centralizing data across email, LinkedIn, phone, and more enables smarter actions and ensures no lead falls through the cracks.

Integration matters too. The ability to connect easily with existing CRMs speeds up adoption and avoids disruption in daily sales operations.

In the following sections, we will explore how modern solutions surpass traditional alternatives by delivering multichannel automation, better data quality, and streamlined workflows that truly empower sales teams.

The 10 Best LGM Alternatives (Ranked by Value and Features)

1. Genesy AI – all-in-one sales platform with AI and multichannel automation

Genesy AI is designed to dramatically increase sales team productivity by automating repetitive tasks that often take up valuable hours. This frees up reps to focus on closing deals instead of manual lead chasing.

Traditionally, sales prospecting happens in disconnected channels: emails, LinkedIn messages, phone calls, all handled separately. Genesy AI integrates all these channels into a single, automated workflow, centralizing data for smarter, faster decision-making.

The platform’s multichannel automation covers personalized email sequences, automated LinkedIn outreach, and follow-up calls, coordinating all communications effortlessly. 

This removes the need for manual switching between platforms, increasing efficiency and consistency.

In addition, Genesy AI easily integrates with existing CRMs without forcing teams to replace their current systems. This seamless integration accelerates adoption and keeps workflows intact, while improving data quality through enriched and clean lead information.

Other key benefits of Genesy AI include:

  • AI-driven lead scoring to identify the highest-conversion prospects.

  • Comprehensive analytics and reporting for full funnel visibility.

  • Automated lead enrichment combining over 30 data sources for accurate contact details.

  • Conversational AI agents that handle outreach warm-ups and schedule meetings.

  • Built-in artificial intelligence for smart decision-making across outreach workflows.

  • Scalable automation suited for teams of all sizes, from startups to enterprises.

For sales teams seeking to scale without adding overhead, Genesy AI offers a complete solution that replaces multiple disconnected tools with one integrated, intelligent platform.

If your goal is to save time, reduce manual work, and close more deals with smarter data and automation, Genesy AI is a top contender among the best LGM alternatives on the market.

2. Apollo.io – robust sales intelligence with strong data enrichment

Apollo.io stands out for its extensive B2B contact database and powerful sales intelligence features. Teams can discover new prospects, unlock verified contact details, and launch automated outreach campaigns, all from one place.

The platform excels at data enrichment, automatically updating and filling gaps in your CRM. 

Multichannel engagement is supported, including email and LinkedIn integration, though the automation depth is less comprehensive than true all-in-one platforms.

For sales teams focused on lead discovery, enrichment, and targeted outreach, Apollo.io is a strong contender. The handy Chrome extension helps find contacts and data directly while browsing.

3. Outreach – advanced sales engagement for enterprise teams

Outreach is built for high-performing enterprise sales teams that demand precision and scale. It enables users to run complex, multistep sales sequences across several channels, email, phone, and LinkedIn, all coordinated in one system.

Automation tools allow reps to save time, manage follow-ups, and keep outreach consistent. 

With in-depth analytics and robust workflow management, Outreach gives teams the insights and structure they need to scale outbound activities.

CRM integrations are seamless, allowing Outreach to work alongside existing processes. For organizations seeking collaboration, advanced workflows, and comprehensive tracking, Outreach delivers powerful results.

4. Lemlist – personalized email outreach and campaign automation

Lemlist is loved for its hyper-personalized email outreach, letting users create unique cold email campaigns with features like dynamic images, custom landing pages, and tailored sequences for each prospect.

While email is at its core, Lemlist also supports multichannel workflows by integrating LinkedIn steps and follow-up reminders. 

Its user-friendly interface and focus on personalization make it a top choice for small and midsize sales teams.

If you want to blend creative personalization with automation, Lemlist gives you the flexibility and control to stand out in any inbox.

5. Salesloft – complete sales engagement platform with analytics

Salesloft offers a fully integrated suite for sales engagement, analytics, and coaching. Reps can design custom cadences that blend email, calls, LinkedIn, and SMS, delivering true multichannel prospecting from a single dashboard.

Key strengths include real-time activity tracking, in-depth analytics dashboards, and robust CRM integrations that keep everything in sync. 

Salesloft also features coaching tools and conversation analysis to help teams continuously improve.

For sales orgs seeking to standardize outreach, drive results, and optimize every stage of the sales process, Salesloft is a high-value alternative worth considering.

6. ZoomInfo – data-driven prospecting and market intelligence

ZoomInfo is recognized for its massive business database and market intelligence capabilities

It offers teams direct access to millions of verified contacts and organizations, streamlining the process of lead discovery and qualification.

With data enrichment, real-time updates, and advanced segmentation tools, ZoomInfo enables highly targeted, multichannel outreach, across email, phone, and more. Its integrations with top CRMs ensure lead data remains accurate and actionable.

ZoomInfo is ideal for companies needing scale, depth of insight, and up-to-date information to drive outreach.

7. HubSpot Sales Hub – integrated sales and marketing automation

HubSpot Sales Hub delivers a seamless experience by combining CRM, sales automation, and marketing tools in one platform. 

Sales reps can automate email sequences, manage pipelines, and schedule meetings, all from a unified dashboard.

HubSpot’s multichannel capabilities include email tracking, call logging, and LinkedIn integration, ensuring every touchpoint is tracked and measured. Its easy integration with other HubSpot tools and external CRMs allows for quick adoption and maximum efficiency.

For teams seeking simplicity, flexibility, and an all-in-one ecosystem, HubSpot Sales Hub is a smart choice.

8. Reply.io – automated multichannel outbound campaigns

Reply.io specializes in multichannel outbound automation, enabling teams to build sequences that combine email, LinkedIn, calls, and SMS

It’s designed to reduce manual work, increase response rates, and nurture leads automatically.

Key features include A/B testing, detailed analytics, and integration with major CRMs. Reply.io’s intuitive interface makes it easy to launch campaigns and track every interaction, providing clear insights into what drives engagement.

If your priority is scaling outbound outreach through automation and data-driven optimization, Reply.io delivers strong value.

9. Mixmax – productivity and email automation for sales teams

Mixmax is tailored for sales teams that want smarter email automation, calendar scheduling, and workflow productivity, all from within their Gmail inbox. 

Features include personalized email sequences, reminders, one-click scheduling, and real-time analytics.

With support for multichannel engagement and deep CRM integrations, Mixmax streamlines the prospecting process and makes it easy to track all sales activities in one place.

Mixmax is perfect for teams who want to maximize productivity, save time, and boost response rates without switching platforms.

10. Yesware – simple sales productivity and email tracking

Yesware provides a straightforward solution for email tracking, campaign automation, and sales productivity, all inside Gmail or Outlook. 

Users can create automated email campaigns, set reminders, and access analytics to measure performance.

Yesware supports multichannel workflows by tracking calls and meetings, and integrates with popular CRMs for easy data syncing. 

Its simplicity and direct integration with inboxes make it a practical choice for teams focused on streamlining communication and boosting sales efficiency.

For sales teams looking for an easy-to-use, reliable, and effective tool, Yesware rounds out the top 10 best LGM alternatives.

What is LGM and why do sales teams use it?

LGM refers to Lead Generation and Management platforms designed to streamline and automate the process of finding, qualifying, and engaging sales prospects. 

These tools help sales teams identify new opportunities, nurture relationships, and move leads through the sales pipeline faster and with greater accuracy by leveraging customer relationship management (CRM) systems that organize and centralize prospect data.

Sales teams turn to LGM platforms because they simplify the often complex and repetitive tasks of prospecting. By automating actions like outreach via email, LinkedIn, and even phone calls, these platforms ensure consistent follow-ups and prevent leads from slipping through the cracks.

One key reason LGM solutions have become essential is the multichannel nature of modern prospecting. Traditionally, sales reps managed email campaigns, LinkedIn connections, and phone outreach in separate silos. 

This fragmented approach created extra work and made it difficult to gain a clear view of all prospect interactions.

A well-integrated LGM platform brings all these channels together. This means centralized data, smarter decision-making, and fewer hours wasted on manual tasks

When connected with a company’s existing CRM, adoption becomes quick and painless, allowing teams to keep their current workflows and focus on what matters, closing deals.

How much does LGM cost?

The cost of LGM platforms can vary significantly based on the features included, user seats, and integration options. 

Most providers offer flexible plans designed to accommodate the needs of both small teams and large enterprises.

LGM pricing tiers and what's included

Most LGM solutions structure their pricing around usage tiers. Entry-level plans often include basic prospecting features, such as lead search, simple email automation, and limited CRM integration. 

Mid- and top-tier plans unlock advanced tools like multichannel automation, data enrichment, reporting, and deeper integrations.

Pricing usually scales with the number of users and volume of contacts managed. Teams can select a plan that matches their prospecting intensity, ensuring they only pay for what they need.

Is there a free trial or freemium option?

Many leading LGM platforms provide a free trial or limited freemium option. These allow teams to explore the core features and see how the platform fits into their sales process before committing to a paid plan. 

The availability and length of free trials vary, so it’s worth reviewing each provider’s offer.

What’s missing in the base plan?

While entry-level plans may seem attractive, they often come with important limitations. Basic plans usually lack multichannel automation, advanced analytics, and full integration capabilities. 

Features like lead enrichment, AI-powered recommendations, and custom reporting are typically reserved for higher tiers.

Scaling teams may quickly outgrow the base plan if they need robust automation, deeper insights, or seamless data synchronization with their CRM and marketing stack.

LGM cost vs. value for scaling teams

When evaluating cost vs. value, it’s important to consider not just the price but also the productivity gains and efficiencies delivered. 

Investing in a platform with strong automation, multichannel outreach, and CRM integration can save hours of manual work each week, translating to higher revenue and a stronger pipeline.

The right LGM solution pays for itself by enabling teams to reach more prospects, track results across all channels, and focus on opportunities that actually convert. 

For scaling teams, the additional investment in premium features is often justified by the measurable impact on productivity and results.

Where LGM falls short for modern sales teams

Limited multichannel coverage

One of the biggest challenges with most LGM platforms is their limited multichannel coverage

Many only support email outreach, leaving other essential channels like LinkedIn and phone outreach disconnected. This means teams can’t deliver a unified experience or reach prospects where they are most responsive.

The absence of true multichannel automation forces reps to juggle different tools for each type of contact. As a result, conversations become fragmented and opportunities for effective follow-up are often lost.

Manual data entry and contact management

Another major pain point is the heavy reliance on manual data entry and contact management. Reps are often required to update records by hand, enrich contact profiles manually, or even retype information between platforms.

This creates a drain on productivity, as time spent on repetitive tasks could be invested in building relationships and closing deals. 

Manual processes also increase the risk of errors, leading to duplicate or outdated data that undermines sales performance.

Lack of deep CRM integrations

For sales teams, having deep and seamless CRM integrations is essential to ensure all lead data is automatically synchronized. 

Unfortunately, many LGM solutions offer only surface-level connections or require extra steps to transfer information.

Without robust integration, reps must spend additional time on manual exports or risk losing key data points. This not only reduces adoption but can also create incomplete records and missed opportunities in the pipeline.

To thrive in today’s market, modern sales teams require platforms that offer true multichannel coverage, automate routine data management, and deliver deep CRM integration, so every contact and conversation is captured, analyzed, and acted upon with maximum efficiency.

What to look for in an LGM alternative

Full multichannel prospecting (email, LinkedIn, CRM)

A truly effective LGM alternative must deliver full multichannel prospecting. This means seamless outreach across email, LinkedIn, phone, and direct CRM workflows

Centralizing all interactions in one place is essential for maintaining context and maximizing response rates.

Multichannel automation allows sales teams to tailor touchpoints, schedule follow-ups, and keep every conversation consistent, regardless of the channel. 

By managing all prospecting efforts together, you avoid missed opportunities and keep your messaging cohesive.

Real-time data enrichment and lead scoring

Look for platforms that offer real-time data enrichment to ensure every contact profile is accurate and up-to-date. This feature fills in missing details, validates information, and eliminates manual research. 

The result is a reliable database you can trust.

Additionally, lead scoring powered by advanced algorithms helps your team prioritize prospects most likely to convert. Instead of guessing, your reps focus their energy on the leads that matter most.

Look for platforms that offer real-time data enrichment to ensure every contact profile is accurate and up-to-date.

AI-powered sales automation

AI-powered sales automation takes efficiency to the next level. From writing personalized emails and LinkedIn messages to recommending the best next action, AI helps teams work smarter, not just faster.

Automation should handle repetitive tasks, freeing up your reps to spend more time on conversations that close deals. The right tool will use AI to spot opportunities, analyze responses, and even schedule meetings for you.

For sales teams aiming to adopt cutting-edge tools that reduce manual work and increase efficiency, implementing an AI sales agent can provide a significant advantage in automating initial outreach and qualification tasks.

Transparent, scalable pricing

A strong LGM alternative should offer transparent, scalable pricing. Understand what features are included at each tier, and ensure you’re not hit with hidden fees as you grow.

Scalable pricing means you only pay for what you need, so whether you’re a small team or a large enterprise, you can expand your usage without unnecessary complexity.

Analytics and reporting built in

Built-in analytics and reporting are crucial for continuous improvement. You need visibility into open rates, reply rates, channel effectiveness, and pipeline health, all in real time.

Look for platforms with comprehensive dashboards and customizable reports. This enables your team to measure success, identify trends, and quickly pivot strategy to improve results.

Choosing an LGM alternative with these features will ensure your team has the tools to work efficiently, make smarter decisions, and scale your sales operations with confidence.

5 Questions to ask before choosing an LGM alternative

1. Do you need multichannel sequences or just email?

Ask yourself if your team requires multichannel sequences, combining email, LinkedIn, phone, and other touchpoints, or if basic email automation is enough. 

Multichannel capabilities ensure your outreach is seen, regardless of where your prospects are most active.

2. Are LinkedIn and CRM fully integrated?

It’s important to know if the platform offers full LinkedIn and CRM integration. True integration lets you manage connections, automate messages, and sync all prospect data without switching tools or dealing with manual data entry.

3. Can you personalize at scale?

Scalable personalization is critical. Consider whether the tool enables you to create personalized emails and LinkedIn messages at volume, adapting content for each recipient while saving time through automation.

4. Is there a learning curve for your team?

Evaluate how quickly your team can get up and running. User-friendly interfaces and guided onboarding help reduce the learning curve, allowing reps to become productive without weeks of training.

5. What type of support and onboarding is offered?

Solid support and onboarding resources can make all the difference. 

Look for platforms that provide live chat, comprehensive documentation, and even one-on-one setup assistance to help your team start strong and resolve issues quickly.

3 Industry use cases for LGM alternatives

1. SDR teams automating LinkedIn and email in sync

SDR teams benefit from LGM alternatives that coordinate LinkedIn and email outreach, ensuring prospects receive consistent messages and timely follow-ups across multiple channels.

2. Growth teams scaling outreach without growing headcount

For growth teams, automation is key. By centralizing data and automating touchpoints, these teams can scale campaigns to thousands of prospects, without the need to hire additional staff.

3. Marketing ops centralizing data and outreach in one platform

Marketing operations professionals rely on platforms that bring all data and outreach together

Centralizing activities streamlines reporting, improves targeting, and provides a clear view of every lead’s journey through the funnel.

Before making a decision, clarify which of these use cases best matches your goals, then choose an LGM alternative built to support your team’s unique requirements.

5 pricing advantages when choosing an LGM alternative

1. Better value for multichannel features

A top LGM alternative should provide better value for multichannel features. Instead of charging separately for email, LinkedIn, or phone outreach, the right platform bundles these capabilities into one package. 

This allows your team to manage every channel efficiently and ensures no hidden costs for expanding your reach.

2. Lower cost per seat

Lower cost per seat makes scaling affordable. Pricing models that allow you to add team members without excessive fees help you grow at your own pace. 

Teams can expand access to multichannel tools and data enrichment features without budget surprises.

3. Fewer add-ons needed to unlock key features

Look for solutions where essential features are included upfront. Many platforms require purchasing multiple add-ons just to access basics like automation, reporting, or CRM integration. 

An ideal LGM alternative includes the core tools you need from the start, simplifying budgeting and maximizing value.

4. Flat pricing that scales with your team

Flat, predictable pricing gives you peace of mind as your team grows. Plans that scale smoothly allow you to increase users or outreach volume without renegotiating contracts or facing sudden jumps in cost. 

This is especially valuable for fast-growing organizations.

5. Full feature access without tier restrictions

The best LGM alternatives offer full feature access without strict tier restrictions

When critical functions like multichannel outreach, analytics, and integrations are available to all users, every team member can work at their highest potential, no matter the size of your company or plan.

By choosing an LGM alternative with these pricing advantages, you set your sales team up for growth, flexibility, and long-term efficiency.

3 use cases where Genesy beats LGM on cost and functionality

1. Teams managing high-volume prospecting in multiple channels

For teams handling high volumes of prospecting across channels like email, LinkedIn, and phone, Genesy AI provides a clear edge. 

By automating repetitive outreach and follow-ups, Genesy frees up hours that would otherwise be spent on manual tasks. Centralizing all interactions in one platform enables smarter, data-driven decisions while minimizing operational overhead.

The power of multichannel automation is especially valuable when outreach must be personalized and coordinated across several touchpoints. 

Genesy’s approach eliminates the need for multiple, disconnected tools and ensures consistent messaging throughout the sales process.

2. Startups replacing complex tool stacks

Startups often struggle with fragmented software stacks, one app for email, another for LinkedIn, and a separate CRM. 

Genesy AI consolidates these workflows, allowing young teams to operate more efficiently and avoid the cost and complexity of juggling multiple subscriptions.

By integrating seamlessly with existing CRMs, Genesy makes adoption easy and eliminates the learning curve associated with onboarding new tools. 

Startups can focus on growth rather than technical setup, with the added benefit of reducing overall software spend.

3. Ops teams seeking CRM-centric automation

Operations teams benefit most when all prospecting and outreach activities are centralized around the CRM. Genesy AI is built for this, delivering automated data entry, enrichment, and workflow management right where sales data lives.

This integration means teams avoid manual updates and keep their data clean and actionable. 

The ability to coordinate multichannel outreach from within the CRM results in faster ramp-up, fewer errors, and improved reporting, especially when paired with powerful data extraction tools that automate the entire workflow.

Why Genesy AI might be a smarter investment than LGM in 2025

Genesy AI enables sales teams to be far more productive by automating tasks that typically waste hours each week. 

While traditional LGM tools still rely on separate systems for email, LinkedIn, and phone, Genesy unifies everything in a single, automated flow, giving leaders complete visibility and control.

With its focus on multichannel outreach, real-time data, and CRM integration, Genesy not only simplifies sales operations but also provides a clear cost advantage

Teams spend less time switching platforms and more time selling.

In 2025, as the pressure to do more with less continues, investing in a solution that reduces complexity, boosts productivity, and aligns perfectly with existing workflows will be essential. Genesy AI stands out as a platform built for this new reality.

By reducing friction and manual effort, Genesy AI helps teams focus on high-impact conversations and uncover more business opportunities across all outreach channels.

Frequently asked questions (FAQs)

How much does LGM cost?

LGM pricing varies depending on features, number of users, and level of automation included. Entry-level plans may cover basic email outreach, while advanced tiers unlock more automation and integrations.

It’s important to compare the overall value and not just the base price.

Is there a free version of LaGrowthMachine?

LaGrowthMachine sometimes offers a free trial or limited plan so teams can test its main features before committing. 

Always check the provider’s website for current free or freemium options, as availability can change.

Does LGM support LinkedIn and email automation together?

Yes, LGM supports both LinkedIn and email automation, but the level of multichannel coordination may depend on your plan. 

Evaluate whether the platform lets you run truly unified campaigns across channels or if it requires switching between tools.

Can I use LGM with my CRM?

Many LGM solutions provide basic CRM integration, letting you sync contacts and some activity. However, the depth of integration can vary. 

If seamless workflow and automatic data updates are priorities, review how well your CRM will work with the platform.

What are the best free or more affordable alternatives to LGM?

There are several affordable LGM alternatives on the market, with different strengths in automation, multichannel outreach, and CRM integration. 

Compare features, support, and total cost to find the best fit for your team and goals.

How customizable are LGM sequences?

LGM platforms typically allow you to customize outreach sequences for email and LinkedIn, letting you set up follow-ups and tailor messaging. 

Some tools also include advanced features like conditional logic and personalization tokens for added flexibility.

What’s the difference between LGM and Genesy AI?

Genesy AI is focused on making sales teams much more productive by automating repetitive tasks and providing a unified, automated workflow across all major channels, email, LinkedIn, phone, with centralized data for smarter decision-making. 

It also integrates easily with your current CRM, making adoption smooth.

In contrast, traditional LGM tools often keep prospecting in separate silos, which can result in more manual work and less visibility. 

Genesy’s approach is built for teams looking to streamline every aspect of their outreach.

Does LGM allow A/B testing or analytics?

Most LGM alternatives include A/B testing and built-in analytics

These features help you track open rates, responses, and campaign performance, allowing teams to optimize their outreach strategies over time.

What should I look for in a tool to replace LGM?

Prioritize platforms that offer true multichannel automation (including email and LinkedIn), strong CRM integration, real-time data enrichment, and robust analytics. 

Ease of use and transparent pricing are also important to ensure smooth onboarding and scalability.

Can LGM scale with growing sales teams?

LGM platforms can scale, but costs and functionality may vary by plan. 

If you expect rapid growth, look for solutions that offer scalable pricing, multichannel features, and seamless CRM integration so your team can expand efficiently, without needing to constantly upgrade or replace tools.

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