When looking at LGM pricing, it’s important to see it as more than just numbers. Each plan reflects how much value you get from multichannel prospecting, where email, LinkedIn, and other outreach methods work together in one place.
This approach removes the chaos of switching between disconnected tools.
Traditionally, sales prospecting has relied on isolated channels like cold email, LinkedIn messages, or phone calls.
The problem is that working in silos wastes time and creates data gaps. With a unified system, all these touchpoints become part of a single automated flow, giving sales teams centralized data for smarter, faster decisions.
Beyond pricing, the real focus should be on how platforms like LGM help teams become more efficient. And to truly understand if it’s the right choice, we need to break down what each plan includes, how they compare, and what you actually gain at every level.
In the next sections, we’ll dive into the details of the LGM pricing plans, analyze their features, and explore how they stack up against other tools in the market.
La Growth Machine (LGM) is a platform designed to streamline multichannel prospecting.
Instead of relying on separate tools for email, LinkedIn prospecting, or phone outreach, LGM brings them together into one automated workflow.
This allows sales teams to manage their outreach more consistently, track results in real time, and optimize campaigns without jumping between platforms.
The key benefit is centralization. With all outreach data in one place, teams can analyze performance, adjust strategies, and make data-driven decisions much faster.
LGM also emphasizes ease of use: campaigns can be launched quickly, and even non-technical users can design flows that feel both personal and scalable.
By offering structured pricing plans, LGM adapts to the needs of small businesses just starting out, as well as larger teams that need advanced features and higher capacity. Understanding how these plans work is essential before choosing the right one.
LGM pricing is structured into different tiers, each designed to match a specific level of prospecting activity.
The costs are applied per identity (a combination of LinkedIn, email, and sometimes Twitter), which means you pay according to the number of accounts you connect.
The main tiers are Basic, Pro, and Ultimate, ranging from affordable entry-level options to advanced plans with unlimited campaign capabilities. Let’s break them down in more detail.
The Basic plan starts at around 60 € per month. It allows up to 3 active campaigns and supports multichannel outreach with one identity. It’s designed for individuals or small teams who want to test automated prospecting without overwhelming complexity.
The Pro plan costs around 120 € per month. It offers up to 6 campaigns, supports as many as 25 users, and includes more advanced integrations.
This is the plan most growth-focused teams choose, as it balances functionality and scalability.
The Ultimate plan comes in at around 180 € per month. It removes campaign limits, unlocks custom flows, and integrates directly with CRMs like HubSpot or Pipedrive.
It’s built for organizations that run multiple outreach sequences simultaneously and need complete flexibility.
LGM does not offer a permanent free plan, but it provides a 14-day free trial.
The trial includes full access to all features, so teams can explore multichannel automation without restrictions. Importantly, no credit card is required to activate it, which makes the adoption process smoother.
Across all tiers, users gain access to multichannel prospecting through email, LinkedIn, and Twitter, plus automated workflows that mimic natural human interactions.
Each plan also includes centralized reporting, allowing teams to track every step of the funnel in one place.
From the Pro plan upward, features expand to include advanced integrations (with CRMs and productivity tools), higher campaign limits, and broader team management.
The Ultimate plan adds customizable workflows, API access, and premium integrations for teams that rely heavily on automation at scale.
While the Basic plan is affordable, it has some clear limitations. Campaigns are capped at three active sequences, user capacity is restricted, and integrations are minimal. Teams relying heavily on CRM syncing or advanced reporting will quickly find the Pro plan more suitable.
The base plan is therefore best viewed as an entry point: useful for freelancers, small businesses, or anyone testing multichannel outreach for the first time.
As teams grow, LGM scales naturally.
The Pro plan allows up to 25 team members to collaborate within the platform, with shared access to campaigns and centralized data. This ensures alignment across sales teams without relying on scattered tools.
At the Ultimate level, scaling becomes even smoother thanks to unlimited campaigns, custom workflows, and direct CRM integrations.
Larger teams benefit from this because they can centralize complex outreach operations while keeping all data synced in their existing systems.
This tiered approach means companies can start small, validate the value of multichannel prospecting, and expand into higher tiers as their prospecting activity increases.
LGM offers several pricing tiers designed to fit different prospecting needs. Each plan is based on identities, meaning one connected account with email, LinkedIn, and sometimes Twitter combined.
This structure allows flexibility but also makes it important to understand what each level truly delivers.
The Starter plan is priced at around 60 € per month per identity. It includes access to multichannel prospecting through email and LinkedIn, with the ability to run up to three active campaigns at a time.
This is enough for freelancers or very small businesses that want to explore automation without big upfront costs.
The limitations are clear: only one identity is included, integrations are minimal, and reporting is basic.
Larger teams will likely outgrow this plan quickly, but it remains a solid entry point for testing automated prospecting flows.
At roughly 100–120 € per month per identity, the Growth plan expands campaign capacity to six active sequences.
It also allows more users to collaborate and introduces team management features that make coordination easier.
This plan is ideal for small to mid-sized teams who are actively scaling their outreach and want access to more advanced tools, without jumping into the highest pricing tier.
By including multichannel communication and stronger analytics, the Growth plan bridges the gap between experimentation and serious prospecting.
The Pro plan is the most popular option, priced around 120 € per month, aligning with official data.
It includes up to 25 users, expanded integrations, and a multichannel inbox to centralize conversations across email, LinkedIn, and other channels.
For teams running several parallel campaigns, this tier offers the balance between functionality and cost.
Advanced reporting and workflow customization allow scaling companies to maintain control over outreach quality while increasing volume.
The Enterprise plan starts at about 180 € per month per identity but is often tailored to each client. It removes campaign limits entirely, supports custom workflows, and integrates seamlessly with CRMs like HubSpot or Pipedrive.
For teams that prioritize advanced CRM integration, this plan delivers maximum value.
This level is designed for large organizations running dozens of campaigns at once, needing maximum flexibility.
By offering premium integrations and automation at scale, Enterprise ensures sales operations stay aligned and efficient, even across big teams.
Understanding LGM pricing requires more than just looking at monthly fees. The real measure is how each plan translates into productivity, efficiency, and return on investment.
For many teams, the decision comes down to whether the cost justifies the time and resources saved through automation.
At the entry level, LGM offers affordable access to multichannel prospecting through email, LinkedIn, and phone outreach.
While limited, even the Starter plan can replace hours of manual work by centralizing outreach into one automated flow.
For larger teams, higher tiers provide scalability and integrations, enabling more users to collaborate and track results.
The value increases significantly when campaigns run simultaneously without requiring extra headcount to manage them.
One of the strongest selling points of automation platforms like LGM is the ability to reduce repetitive tasks.
Instead of manually sending emails or following up on LinkedIn, users can rely on automated sequences that maintain consistency.
The more campaigns a team runs, the greater the time savings. This is especially true for sales teams with ambitious outreach goals.
Automation allows staff to redirect their efforts toward strategy and closing deals rather than administrative work.
For startups, LGM pricing may feel like a stretch initially, but the ability to quickly test and iterate on multichannel campaigns often justifies the cost. The return comes from early traction and faster pipeline growth.
For enterprises, the Ultimate plan provides maximum flexibility, unlimited campaigns, and premium integrations.
Here, the ROI comes from managing complexity at scale, where manual processes would otherwise require large sales teams.
Real-world feedback highlights how different businesses perceive LGM’s balance of cost and value.
While many users appreciate its affordability and power, others point out drawbacks that should be considered.
Users frequently highlight that LGM delivers a strong feature set for its cost, especially with multichannel outreach and centralized campaign management.
Many note that it replaces several tools at once, creating savings that offset the subscription fee.
Some customers mention that pricing can feel confusing, as it is tied to identities rather than straightforward user counts.
Others highlight that costs can scale quickly if multiple identities are required, which may create budget concerns.
For small teams, the value lies in affordable automation that saves time and builds predictable outreach habits.
For mid-sized teams, the Pro plan strikes the best balance, enabling collaboration without overspending.
For large enterprises, value is tied to scaling complex prospecting while keeping data centralized.
When evaluating LGM pricing, it’s important to look beyond the base monthly fee. Many users find value in the platform, but there are some potential costs that can add up depending on how your team uses it.
LGM’s plans are based on identities, meaning each connected email, LinkedIn, or Twitter account is billed separately. For teams managing multiple markets or regions, this can quickly increase the overall spend.
Some integrations with external systems may also require higher-tier plans. While the core features are available in all levels, advanced syncing with CRMs or analytics tools often comes at a premium.
The Basic plan offers limited campaigns and very simple reporting.
Many advanced features, such as custom workflows, multichannel inboxes, or CRM integrations, are locked behind the Pro or Ultimate tiers.
For small businesses, this means the starter price may feel attractive at first, but scaling up campaigns often requires moving to a more expensive plan sooner than expected.
Choosing between annual and monthly billing is another factor. Annual plans provide a discount, but they also require a longer commitment.
For startups or early-stage teams still testing multichannel prospecting, this can feel restrictive.
Monthly billing offers flexibility, though at a higher cost per month. The decision ultimately comes down to budget stability and how quickly your team expects to grow.
Before committing to LGM, it’s worth asking whether the platform matches your sales process and growth goals. Identifying your needs early can prevent overpaying or under-utilizing the tool.
Consider how many identities you need, how many campaigns will run at the same time, and whether you require advanced integrations.
Ask whether your team needs just basic email and LinkedIn automation or if you will use the full range of multichannel outreach.
If your sales team is running more than a few simultaneous sequences, or if you rely heavily on CRM integration for reporting and tracking, the Basic plan will likely fall short.
Outgrowing it is common as soon as prospecting volume increases.
Upgrading makes sense when manual work begins to resurface.
If team members are forced to juggle data between tools or struggle to manage follow-ups across email, LinkedIn, and phone, then the productivity loss outweighs the higher subscription cost.
By moving to higher tiers, teams gain access to centralized data, more automation, and deeper integrations, which help maintain efficiency at scale.
The upgrade becomes less about cost and more about ensuring long-term growth.
Genesy AI is a B2B SaaS platform founded in Barcelona in 2022, created to help sales teams automate the entire prospecting process—from lead generation to booked meetings.
Unlike tools that only centralize campaigns, Genesy delivers end-to-end automation powered by AI agents, allowing teams to focus on closing deals while the platform handles the heavy lifting.
Genesy connects to more than 30 different sources, including LinkedIn, Google, news, funding databases, and more.
Its waterfall enrichment system validates and fills missing fields like email, phone, job title, company size, recent job changes, LinkedIn activity, and intent signals.
This ensures high-quality data before it enters the pipeline.
To further enrich databases, sales teams often complement Genesy with specialized data extraction tools that help pull information from diverse online sources before enrichment.
The platform applies AI-driven analysis to identify which leads have the highest conversion potential.
Instead of wasting time on low-quality contacts, sales teams can prioritize prospects with the strongest intent, making every campaign more efficient.
Prospecting no longer has to be siloed across email, LinkedIn, and phone calls. Genesy enables multichannel automation with personalized email sequences, LinkedIn outreach, comments on posts, and engagement with event attendees.
A built-in AI sales agent can even warm up conversations and schedule meetings directly, multiplying team productivity.
Genesy integrates smoothly with popular CRMs and tools like LinkedIn Sales Navigator or Google Maps.
Leads are cleaned, enriched, and synced automatically, ensuring sales teams work with accurate data without needing to replace their existing systems.
Companies such as Factorial, Sequra, Metricool, Red Points, and Canva use Genesy to accelerate prospecting.
Results speak for themselves: Factorial reported a 2× increase in pipeline volume with the same team, while Borneo tripled meetings booked in the first month.
In April 2025, Genesy closed a €5 million seed round led by Samaipata with participation from KFund and Itnig.
This funding will support expansion into the US, UK, Germany, Italy, France, and the Netherlands, and grow the team to around 40 employees.
The platform offers automation from start to finish, superior data quality through multi-layer enrichment, and up to 10× improvements in productivity. With a flexible pricing model tailored to each client, it scales from startups to large enterprises seamlessly.
In short, Genesy AI is more than a prospecting tool: it’s a complete AI-powered sales engine designed to maximize pipeline growth and minimize manual effort.
Before exploring the FAQs, it’s worth considering if Genesy’s approach to automation, multichannel outreach, and CRM-ready data aligns better with your team’s needs.
This end-to-end automation makes it much easier to generate B2B leads consistently, while minimizing the manual effort typically required in traditional sales prospecting.
