When evaluating Lusha pricing, most people want to know if the different plans really deliver value. The platform works with a credit-based model, where each email or phone number you unlock consumes credits. For small-scale prospecting this can work, but for active sales teams the credits can feel limited very quickly.
Each tier of Lusha pricing includes different features, from the free plan with limited credits to more advanced packages that unlock bulk searches, filters, and CSV exports.
The higher the plan, the more credits and collaboration options you get, making it easier for teams to handle larger prospecting volumes.
In this article, we’ll break down what each Lusha plan offers, highlight the key differences, and show how these options can fit into your sales and marketing workflow.
Lusha is a tool designed to help marketing and sales professionals find contact information more easily. Its main value lies in providing emails and phone numbers through a credit-based system.
Each credit unlocks a piece of information, and depending on the plan, you receive a set amount of credits per month.
The platform also includes a browser extension that lets users capture details directly while browsing social media prospecting or company websites.
Additional features include list management, CSV exports, and filters that help narrow down the right prospects.
These functions make Lusha particularly appealing to teams that want quick access to verified data without setting up complex systems.
For marketing teams, the tool can serve as an entry point to prospecting, offering a simple way to gather contact details for outreach campaigns. However, its efficiency depends heavily on the volume of credits purchased and how consistently teams use them.
Lusha follows a tiered pricing model, meaning the cost depends on how many credits and users your team requires.
Plans range from a free version with limited monthly credits to custom enterprise contracts with advanced integrations and higher usage allowances.
This flexibility allows businesses to choose a plan that aligns with their prospecting needs. Small teams can test the platform with minimal investment, while larger organizations can unlock features tailored to higher volumes.
There are four main pricing levels.
Yes, the free plan provides a way to test Lusha without risk. With up to 70 credits per month, teams can explore how accurate the data is and whether the workflow suits their needs.
This is ideal for individuals or small groups that want to evaluate the tool before committing financially.
Across all tiers, users get the browser extension and basic CRM integrations. Higher-level plans add advanced analytics, alerts, and bulk contact searches.
The Premium and Scale plans are the ones that unlock the real capacity for larger teams, thanks to multi-user support, data enrichment, and integration via API.
The free plan and even the Pro tier have notable limitations.
The credit volume is low, which restricts scalability for any team running regular outreach campaigns.
Features like bulk search, CSV enrichment, and intent data signals are only available in higher tiers, meaning small teams may outgrow the lower plans quickly.
As the number of users grows, Lusha allows credit sharing and multi-user access. The Pro plan supports up to 3 users, while the Premium plan extends this to 5 users.
For larger organizations, the Scale plan is necessary, as it provides enterprise-level functionality such as CRM/SSO integration, customer success management, and API access.
This tiered approach makes Lusha flexible, but it also means that true scalability comes at a higher cost.
Teams with high-volume prospecting needs must evaluate whether the credit-based pricing aligns with their workflow, especially when outreach involves multiple channels like email, social media, and phone.
The Starter plan is essentially Lusha’s free option, priced at $0 per month. It includes up to 70 credits per month, which can be used to access emails and phone numbers.
This tier also provides the browser extension and a few basic CRM integrations.
While it’s perfect for testing the platform or running very light campaigns, the Starter plan has clear limitations.
The credit allowance is too low for any consistent sales or marketing effort.
Features like bulk search, advanced filters, or CSV enrichment are not available here, which means teams looking to scale will quickly outgrow this option.
The Professional plan ranges between $22.45/month with annual billing and up to $39/month with monthly billing.
It includes 480 to 6,000 credits annually, which translates to 40–500 credits per month.
It also allows up to 3 users to share credits, making it more suitable for small teams.
Key features include CSV exports, list management, filters, and alerts for job changes. It’s ideal for small sales or marketing teams that need a more structured way to run initial outreach campaigns.
Still, the limited user capacity and credits can restrict growth once outreach expands into multichannel strategies involving email, social media, and phone.
The Premium plan starts at $52.45/month with annual billing or $69.90/month with monthly billing.
It offers between 960 and 1,000 credits per month and supports up to 5 users, making it a better fit for growing teams.
This tier unlocks bulk search for up to 150 contacts, advanced analytics, CSV enrichment, and expanded job-change alerts.
With more credits and broader functionality, teams can run campaigns at higher volumes and gain insights into performance.
The added features help coordinate larger outreach efforts across multichannel platforms like email and social media, though credit usage still remains a core limitation.
The Enterprise plan, also known as Scale, is designed for large organizations and requires a custom contract with annual billing. Unlike the other tiers, it operates under a fair use policy, with features like bulk searches up to 1,000 contacts, API access, CRM/SSO integrations, and intent data signals across 25+ topics.
Enterprise clients also benefit from a dedicated customer success manager and mass CSV enrichment for up to 10,000 rows.
This plan is intended for departments handling large-scale prospecting with complex requirements.
It provides the flexibility needed to integrate with broader workflows, but again, the cost is tailored to each client.
While Lusha’s tiered structure makes it easy to get started, teams should carefully evaluate whether the credit-based system aligns with their long-term prospecting needs, especially as outreach expands across multichannel contact points such as email, social media, and phone.
When evaluating Lusha pricing, the key question is whether the credits and features actually translate into productivity.
For small teams, the lower tiers may provide enough emails and phone numbers to support early outreach. However, as campaigns expand, the cost of additional credits can rise quickly.
By contrast, Genesy AI focuses on automating repetitive tasks so that sales teams become dramatically more productive.
Instead of paying mainly for access to contacts, teams benefit from a full workflow that includes multichannel outreach and data enrichment to generate B2B leads, saving hours that would otherwise be spent manually updating spreadsheets.
Traditional prospecting is often fragmented across isolated channels like email, social media, and phone. Each tool may cover a part of the process, but sales reps still spend significant time moving data between platforms and chasing missing information.
Using reliable data extraction tools can reduce these inefficiencies significantly.
That manual effort not only slows down the funnel but also creates opportunities for errors.
With Genesy AI, all of these steps are centralized into one automated flow. Lead generation, enrichment, and follow-up happen in a single environment, where the system ensures data is complete and validated.
The result is a clear time saving and far fewer repetitive tasks, which directly improves sales efficiency.
For startups, Lusha’s lower-tier plans may seem attractive because of their affordable entry point.
Yet the limited credits often restrict growth just when the business needs to scale its outreach.
Upgrading to higher tiers increases costs significantly, and ROI depends entirely on how consistently those credits are used.
In contrast, enterprises can justify larger Lusha contracts if they need broad data access, but they must manage the complexity of integrating it into wider workflows. Genesy AI offers a different approach: the platform not only delivers leads but also manages multichannel prospecting and syncs seamlessly with existing CRMs.
That means teams don’t need to replace their tools, making adoption simple while maximizing the return on investment.
Ultimately, the value comparison depends on whether you want to pay for contact access alone or invest in a system that provides both data quality and automated productivity gains.
For teams seeking scalability, the difference becomes clear very quickly.
Many users highlight the affordability of Lusha’s entry-level plans as a key advantage.
The free plan allows individuals or small teams to start prospecting with no upfront cost, while the Professional tier gives access to credits and features like CSV exports and list management at a reasonable monthly rate.
For those just beginning to explore outbound marketing, this is often considered a low-risk way to experiment.
Others appreciate the ease of use.
The browser extension is frequently mentioned as one of Lusha’s strongest features, because it allows professionals to quickly grab emails and phone numbers directly from social media or company sites without interrupting their workflow, supporting effective phone outreach.
These small conveniences make it appealing for smaller marketing teams.
Despite the positive feedback, users often raise concerns about transparency in pricing. The credit-based model can feel restrictive, as once the allocated credits run out, the only option is to upgrade to a higher tier or buy add-ons.
For teams scaling fast, this can lead to higher-than-expected costs.
Some reviews also mention hidden expenses, such as paying extra for more advanced features or integrations that appear essential once a team grows.
These situations create frustration, especially when the value of the higher tiers doesn’t always match the additional expense.
For solo marketers or startups, Lusha is seen as a solid entry point thanks to its low cost and simple setup.
But as soon as outreach expands and teams need multichannel prospecting across email, social media, and phone, the limitations of the lower tiers become apparent.
Credits run out quickly, and advanced features remain locked behind higher-priced plans.
Larger organizations often consider the Enterprise tier necessary, but this involves custom pricing and annual contracts.
While these contracts unlock advanced capabilities, teams sometimes feel forced into them sooner than expected due to the lack of scalability in smaller plans.
Several users report that add-ons such as expanded credit bundles or premium integrations can drive up costs considerably.
For teams that rely on multiple tools, these extras are often unavoidable. This means the real cost of Lusha can be significantly higher than the advertised tier pricing.
Important features like bulk search, CSV enrichment, and advanced analytics are locked behind the Premium or Enterprise plans.
While this strategy makes sense for Lusha’s business model, it limits the tool’s usefulness for teams on lower tiers who need these features to manage larger campaigns effectively.
Billing structure is another area to watch closely. The annual billing option is cheaper, but it locks teams into a longer contract. Monthly billing offers flexibility, yet the price per user can be considerably higher.
For small businesses testing Lusha, this creates a tough trade-off between cost savings and flexibility.
In short, while Lusha pricing is attractive at first glance, teams need to carefully evaluate the hidden costs, paywalls, and billing commitments before fully adopting it. These factors can significantly impact whether the tool provides real long-term value.
When considering Lusha pricing, it’s important to ask the right questions. How many credits does your team realistically need each month?
Will you be running campaigns across email, social media, and phone? Do you require bulk searches or advanced integrations right now, or can you start small and scale later?
Another key question is how many users need access. The lower tiers only allow a few people to share credits, which can be fine for startups but limiting for larger groups.
Thinking through these needs ahead of time prevents costly upgrades down the road.
If your team finds that credits run out before the end of the month, that’s a clear sign you’re hitting the limits of the free or Professional tiers.
Another indicator is when your campaigns expand into multichannel prospecting and you need to coordinate cold email campaigns, social media outreach, and phone calls at higher volumes.
Teams also report feeling restricted when they need CSV enrichment, advanced filters, or bulk search features—all locked behind higher-priced plans.
If these capabilities are already on your wish list, the base plan may not be the right fit.
An upgrade often makes sense when your team moves from testing to running consistent outreach campaigns.
The Premium tier, for example, offers more credits, supports more users, and unlocks advanced analytics.
For teams that are growing, these features justify the higher cost by enabling greater scalability.
Enterprises, on the other hand, may find value in the custom Enterprise plan, especially if they require API access, SSO integrations, or large-scale CSV enrichment.
At that level, the real benefit is consolidating data and ensuring smoother workflows across departments.
One of the main challenges with tools like Lusha is that their value is tied almost entirely to credits for emails and phone numbers.
This works for basic prospecting, but it doesn’t solve the bigger problem: sales teams spend too much time jumping between tools, channels, and spreadsheets.
That’s where Genesy AI stands out as a real alternative.
With Genesy AI, teams don’t just get data—they get a system that automates the entire prospecting process.
From identifying leads to enriching their profiles and engaging them across multichannel workflows (email, social media, phone), everything runs in one place. This reduces repetitive work and makes sales teams far more productive, often saving dozens of hours per week.
Traditionally, prospecting has been fragmented: one tool for email campaigns, another for social media outreach, and yet another for managing phone contacts.
Genesy integrates these steps into a single automated flow, with centralized data that highlights the most promising leads.
This makes decision-making faster and more reliable, while also improving the quality of the pipeline.
Unlike many alternatives, Genesy connects easily with existing CRM integration. That means companies don’t need to overhaul their systems or retrain their teams.
The integration ensures that enriched, validated leads flow directly into the CRM, clean and ready to work with.
Adoption is smooth, and the benefits are immediate.
Whether you’re a startup looking to get traction or an enterprise running large-scale campaigns, Genesy adapts.
tart small with targeted outreach or scale to thousands of contacts across multiple markets—the platform is designed for flexibility and growth.
