The 10 best ZoomInfo alternatives to consider in 2025

TABLE OF CONTENTS
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Here are the best alternatives to ZoomInfo to consider in 2025:

  1. Genesy AI

  2. Apollo

  3. Clearbit

  4. Lusha

  5. Seamless.AI

  6. LeadIQ

  7. Cognism

  8. UpLead

  9. Demandbase

  10. RocketReach

For years, many sales teams have relied on ZoomInfo as their go-to platform for lead generation and contact data. But in today’s fast-paced market, businesses are searching for better alternatives to ZoomInfo that not only provide data but also streamline workflows and boost productivity.

Traditional prospecting often happens through disconnected channels like email, LinkedIn, and phone calls. This fragmented approach wastes time and makes it harder to get a clear picture of your pipeline.

Now, more advanced tools offer the chance to unify all these channels into a single automated flow, allowing sales teams to work smarter, not harder. With centralized, enriched data, decision-making becomes faster and more precise.

Another big advantage is the ability to integrate seamlessly with existing CRMs. There’s no need to replace your current systems, which makes adopting new technology much easier and less disruptive.

In this article, we’ll explore how these modern sales platforms are reshaping B2B prospecting and what you should look for when choosing the right alternative to ZoomInfo.

The 10 Best ZoomInfo Alternatives (Ranked by Value and Features)

1. Genesy AI – all-in-one sales platform with AI and multichannel automation

Genesy AI goes beyond simple lead data. It helps sales teams become significantly more productive by automating repetitive tasks, saving hours of manual work every week. This frees up time to focus on closing deals and building relationships.

Traditionally, prospecting is done through separate channels such as email, LinkedIn, and phone calls. 

Managing each one independently leads to inefficiencies and scattered data. Genesy integrates all these into one automated, seamless flow, unifying prospecting across multiple channels.

This multichannel automation ensures outreach is consistent and personalized, combining email sequences, LinkedIn messages, and phone outreach to maximize engagement and conversion rates.

Genesy also integrates easily with existing customer relationship management (CRM), meaning there’s no need to replace your current tools. This makes adoption faster and smoother, avoiding disruption to your sales process.

Additional key benefits include:

  • Continuous lead enrichment and validation with AI for up-to-date, high-quality data

  • Centralized data management for smarter, data-driven decisions

  • Real-time analytics and reporting dashboards to monitor campaigns and sales pipeline health

  • Automated scheduling and conversation handling through AI-powered chatbots

  • Scalable platform suitable for startups to large enterprises

With Genesy AI, sales teams get a powerful tool that automates their entire prospecting workflow, from lead capture to meeting booking, all while maintaining control of their CRM and data.

This makes it an ideal choice for those looking to replace or complement ZoomInfo with a more integrated, efficient, and intelligent sales automation solution.

2. Apollo.io – data-driven prospecting with strong outreach tools

Apollo.io stands out for offering a combination of high-quality B2B contact data and robust outreach capabilities

Teams get access to a large, frequently updated database and can launch multichannel campaigns directly from the platform, using email sequences and built-in phone dialer tools.

With Apollo.io, you can segment leads, automate follow-ups, and monitor engagement, all in one interface. It also features seamless CRM integrations, so your sales data flows smoothly without forcing any major changes to your existing workflow.

3. Lusha – fast, simple contact enrichment

Lusha is known for its user-friendly browser extension that allows sales reps to quickly discover and verify emails and phone numbers from sources like LinkedIn and company websites. 

Its real strength lies in instant data enrichment, giving you the missing contact details when you need them most.

Lusha’s simplicity and speed make it popular among sales teams that need results fast. The platform also connects with popular CRMs, so integrating it into your current workflow is straightforward and efficient.

4. Cognism – compliance-focused B2B data for Europe and beyond

Cognism has carved out a niche as a provider of GDPR-compliant B2B contact data, making it ideal for teams targeting the UK and EU markets. 

It delivers accurate contact details, actionable intent data, and valuable company insights, all ready for use in email, phone, and other outreach channels.

Cognism’s advanced filtering lets you zero in on the exact prospects you want. Plus, it offers deep integrations with leading CRMs and sales tools, so your prospecting and compliance needs are always aligned.

5. LeadIQ – prospecting made easy for sales teams

LeadIQ makes it easy to find, capture, and sync prospect data, especially from LinkedIn

The platform’s multichannel functionality lets you send personalized emails and automate outreach, while its Chrome extension allows for one-click data capture during prospect research.

With real-time CRM integration, LeadIQ minimizes manual data entry and accelerates campaign launches. Its intuitive interface appeals to both small teams and large organizations that want to speed up prospecting without sacrificing data quality.

6. Clearbit – real-time enrichment and intelligence for sales and marketing

Clearbit specializes in real-time data enrichment, transforming basic leads into complete profiles with verified emails, company insights, and firmographic data. 

This empowers sales and marketing teams to personalize outreach and segment audiences with greater accuracy.

The platform’s multichannel integration and seamless connection with popular CRMs and marketing automation tools make it easy to embed Clearbit into your workflow. 

Teams benefit from automated lead enrichment and up-to-date intelligence to drive smarter, more targeted campaigns.

7. SalesIntel – human-verified B2B data with deep segmentation

SalesIntel differentiates itself with its commitment to human-verified contact data. This means every phone number and email in its database is checked for accuracy, reducing bounce rates and wasted outreach.

SalesIntel also offers powerful segmentation filters, intent data, and multichannel engagement options

Integration with major CRMs allows teams to enrich and update records instantly, keeping pipelines full of the most relevant and reliable prospects.

8. Seamless.AI – automated lead generation with AI-powered prospecting

Seamless.AI uses advanced artificial intelligence to help teams discover and connect with new prospects. 

Its platform continuously searches the web for up-to-date contact information and company data, feeding fresh leads directly into your workflow.

Built for multichannel sales outreach, Seamless.AI’s tools let you launch email and phone campaigns at scale, while automated data enrichment and CRM syncs save valuable time and effort.

9. UpLead – affordable, accurate B2B lead database

UpLead is a favorite for teams looking for cost-effective B2B contact data without sacrificing quality. 

The platform verifies every email in real time and provides a user-friendly interface for searching, filtering, and exporting leads.

With multichannel support for email, phone, and even direct integrations with sales engagement tools, UpLead helps teams build reliable prospect lists and connect faster. 

Its transparent pricing and high data accuracy make it accessible to startups and growing businesses.

10. Hunter – simple lead discovery and email verification

Hunter is best known for its powerful email finder and verification tools. Sales teams can quickly identify email addresses for decision makers at any company, improving the efficiency of multichannel outreach efforts.

Hunter’s integrations with leading CRMs and sales platforms help automate data capture and keep lead records clean. 

Hunter is particularly effective when building lists for cold email campaigns, allowing teams to verify addresses and improve deliverability before launching outreach.

It’s especially valued for its ease of use, straightforward pricing, and the ability to instantly validate large volumes of emails, making it a practical tool for lean, agile teams.

What is ZoomInfo and why do sales teams use it?

ZoomInfo is a well-known B2B data platform that gives sales teams access to a massive database of contacts, company information, and market insights

The goal is to help businesses identify potential leads, build prospect lists, and engage with the right decision-makers.

Sales teams use ZoomInfo because it centralizes contact data from multiple sources, helping them find emails, phone numbers, and key information in one place. 

This reduces the time spent on manual research and allows for faster, more targeted outreach across channels like email, LinkedIn, and phone.

However, traditional prospecting with ZoomInfo can still involve jumping between isolated channels, which sometimes leads to inefficiencies and missed opportunities for smarter, more integrated workflows.

How much does ZoomInfo cost?

ZoomInfo pricing tiers and what's included

ZoomInfo’s pricing is not published openly, as plans are customized based on team size, usage, and features required. 

Generally, there are multiple tiers offering different levels of database access, contact credits, and platform features like intent data, enrichment tools, and integration options.

Higher tiers include more advanced capabilities such as automation features, detailed analytics, and increased access to verified contact data. However, all plans typically come with limits on usage and data exports.

Is there a free trial or freemium option?

ZoomInfo sometimes offers a limited free trial so teams can explore the platform and test its basic features. However, there is no true freemium option

Access to the full range of ZoomInfo’s capabilities is available only with a paid subscription.

What’s missing in the standard plan?

The standard or entry-level ZoomInfo plan provides access to core contact and company data, but often leaves out advanced features. Teams may find themselves needing to upgrade to unlock automation tools, deep analytics, or seamless CRM integrations.

Limits on contact downloads, data enrichment, or multichannel campaign tools can also become barriers as sales operations scale. 

For businesses aiming to centralize and automate prospecting across email, LinkedIn, and other channels, these omissions can slow growth.

ZoomInfo cost vs. value for growing teams

While ZoomInfo is powerful, its cost can be a challenge for startups and scaling teams. The value comes from the quality and breadth of its data, but the need to purchase higher tiers for full automation, multichannel engagement, or advanced reporting can drive up the price.

For growing companies, it’s crucial to balance the investment in data tools with the productivity gains they deliver. 

Solutions that combine comprehensive data, multichannel prospecting, and easy CRM integration often provide better value and long-term flexibility.

Where ZoomInfo falls short for modern sales teams

Data gaps and lack of real-time context

ZoomInfo delivers access to a vast database, but many users encounter significant data gaps or discover that contact details are not always current or relevant

For sales teams that need to reach decision-makers at the right moment, these gaps can result in missed opportunities and wasted outreach.

The lack of real-time context, like recent role changes, company updates, or fresh intent signals, limits the ability to personalize multichannel outreach across platforms such as email and LinkedIn

Without timely information, messaging can feel generic and lose effectiveness.

Manual workflows and tool switching

Even though ZoomInfo centralizes contact data, most sales reps still face manual workflows: exporting contact lists, uploading them into the CRM, and switching between tools for email, LinkedIn, or call campaigns. 

This constant back-and-forth results in lost productivity and unnecessary complexity.

These manual, repetitive tasks drain valuable hours and slow down the sales process. As teams scale, these bottlenecks become even more problematic, making it difficult to maintain consistent momentum or take full advantage of available resources.

Limited visibility across channels

One of the biggest drawbacks is the lack of true multichannel visibility. While ZoomInfo might supply email addresses or phone numbers, it does not provide a unified view of all your outreach activity, across email, LinkedIn, phone, and more.

This fragmentation leads to data silos and incomplete insight into your prospects’ journey. Teams struggle to coordinate campaigns, track engagement, or make informed decisions based on a complete multichannel history. 

As a result, sales strategies are less agile and opportunities for smart follow-up are easily missed.

What to look for in a ZoomInfo alternative

Unified multichannel outreach (email + LinkedIn + CRM)

A true ZoomInfo alternative should offer unified multichannel outreach

This means being able to launch and track campaigns across email, LinkedIn, phone, and more, from one central platform. Multichannel capability makes it easier to reach prospects where they’re most active, boosting response rates and overall sales performance.

Seamless CRM integration is equally important. Teams need to sync all activity, data, and history without complicated exports or manual updates. The result: every interaction, whether it’s by email or on LinkedIn, is tracked and leveraged for smarter follow-up.

Real-time data enrichment from multiple sources

Look for platforms that provide real-time data enrichment using a broad range of reliable sources. Up-to-date contact details, job changes, and intent signals help sales teams stay relevant and act quickly.

Having centralized, enriched data makes prospecting more efficient and ensures you always work with the most accurate information. 

This is essential for meaningful, personalized multichannel outreach.

Built-in automation and AI agents

Modern sales teams shouldn’t waste time on repetitive, manual tasks. Choose a solution that features built-in automation for prospecting, outreach, and follow-up. 

AI-powered agents can manage conversations, qualify leads, and even schedule meetings automatically.

This level of automation not only saves hours of manual work but also increases productivity, allowing your team to focus on closing deals instead of handling admin.

For teams looking to further streamline outreach and lead qualification, an AI sales agent can handle repetitive tasks like follow-up emails or initial inquiries, freeing up reps to focus on closing deals.

Transparent and scalable pricing

Evaluate the pricing model carefully. A strong alternative to ZoomInfo should offer transparent, scalable pricing that matches your team’s size and usage. Avoid platforms that require complex negotiations or lock you into features you don’t need.

A flexible plan means you pay only for what you use, making it easier to manage budgets as your team grows.

Full visibility and reporting in one place

Finally, it’s crucial to have full visibility over your sales funnel and campaigns. Look for detailed dashboards and reporting tools that provide insights on multichannel outreach, engagement, and performance.

Centralized reporting means teams can optimize strategy based on real results, identify bottlenecks, and demonstrate ROI clearly, without jumping between tools or spreadsheets.

5 Questions to ask before choosing a ZoomInfo alternative

1. Do you need email, LinkedIn, and CRM in one tool?

Start by asking if your sales process requires multichannel outreach, not just email, but also LinkedIn, phone, and direct CRM integration. 

Modern sales teams benefit from managing all channels in a single platform, allowing for more coordinated campaigns and eliminating manual switching between tools.

A truly unified solution increases team efficiency and makes it easier to track engagement and follow up across every touchpoint.

2. Are you getting accurate, real-time data?

Data quality is critical. Make sure the platform offers real-time data enrichment from multiple, reliable sources.. Outdated or incomplete information leads to wasted effort and lost opportunities.

Prioritize tools that provide centralized, up-to-date contact data to support relevant and timely multichannel outreach.

3. Can you automate workflows without adding more tools?

Consider whether the alternative includes built-in automation for lead management, outreach, and follow-up. Sales teams shouldn’t have to juggle additional plugins or apps to automate their workflow.

Automation not only saves time but also ensures consistency and accuracy in every step, letting your team focus on building relationships and closing deals.

4. Will it scale with your sales team?

Scalability is a must. Look for solutions with flexible pricing and features that can grow as your sales team expands. You want a tool that supports your goals today and adapts as your prospecting needs evolve.

A scalable platform prevents the hassle of migrating systems as your business develops, saving you time and resources.

5. What support and onboarding are included?

Finally, don’t overlook the importance of support and onboarding

Even the most intuitive tool can fall short without proper assistance during setup or troubleshooting.

Ask about training resources, dedicated support, and onboarding processes. 

This ensures your team can get up to speed quickly and use every feature to its fullest potential.

Industry use cases for ZoomInfo alternatives

ZoomInfo alternatives are being adopted across industries, from tech startups to enterprise SaaS, agencies, and B2B services. Sales teams in fast-moving sectors especially value platforms that offer multichannel prospecting, real-time data, and automated workflows.

These solutions help companies speed up lead generation, personalize outreach across email, LinkedIn, and phone, and gain actionable insights, all while keeping data and activity fully integrated with their CRM. 

The result: better productivity, more efficient processes, and a clear edge in competitive markets.

By streamlining prospecting workflows and improving personalization, these platforms help organizations uncover new business opportunities across a variety of sectors.

5 pricing advantages when choosing a ZoomInfo alternative

1. More value at every tier

One of the biggest advantages with top ZoomInfo alternatives is that you get more value at every pricing tier

Many solutions now include features like automation, multichannel outreach, and analytics, tools that used to cost extra or require premium packages.

Transparent pricing means you can access advanced features without needing to upgrade just to get what your team really needs.

2. No hidden fees for integrations

With leading alternatives, integration with your CRM and other core tools is usually included. You don’t have to worry about hidden fees or surprise costs to connect your workflow.

Seamless integrations ensure that your data stays unified and accessible, letting your team get up and running quickly, without additional expenses.

3. Built-in multichannel outreach, no add-ons needed

Top alternatives deliver multichannel outreach capabilities right out of the box. You can reach prospects through email, LinkedIn, and even phone, all in one place, without buying extra modules or add-ons.

This not only saves money, but also means your team can launch coordinated, multichannel campaigns without complexity or delays.

4. Scales with your team without cost surprises

The best platforms are built to scale as your team grows, with clear pricing that adjusts according to your real needs. 

There are no steep price jumps or unexpected charges when adding new users or expanding your outreach.

This predictable pricing model helps you plan your budget confidently, even as your sales operations expand.

5. AI capabilities included from the start

Modern alternatives now include AI-powered features, like data enrichment, smart recommendations, and automated workflows, from day one. You don’t have to pay a premium or wait for upgrades.

Having AI included means your team gets a productivity boost immediately, automating repetitive tasks and ensuring you always work with the most accurate data. 

This translates to more time saved, smarter outreach, and better results across every channel.

3 use cases where Genesy beats ZoomInfo on cost and functionality

1. Sales teams needing scalable multichannel workflows

Genesy AI is designed for sales teams that want to maximize productivity and reduce time spent on repetitive tasks. By automating outreach across email, LinkedIn, and other channels, Genesy centralizes every step of the sales process. 

Teams save hours each week, and all activity is unified in a single, easy-to-manage workflow.

Unlike traditional prospecting, which often requires juggling separate tools, Genesy allows teams to launch and manage multichannel campaigns without leaving the platform. 

This approach leads to smarter decision-making and higher conversion rates.

2. Startups that want enterprise features without the price tag

For fast-growing startups, investing in enterprise-grade features can be expensive. 

Genesy AI delivers powerful tools like real-time data enrichment, AI-driven automation, and centralized reporting, all included in a flexible pricing model. There’s no need to sacrifice functionality or pay for unnecessary add-ons.

Because Genesy’s multichannel features are built in, startups can prospect through email, LinkedIn, and phone efficiently from day one. 

Teams benefit from productivity gains and better data without committing to high, fixed costs.

3. Ops teams that need end-to-end visibility and CRM automation

Operations teams rely on clear insights and automation to optimize the sales funnel. Genesy AI integrates seamlessly with existing CRMs, ensuring data flows automatically and remains up to date, no manual imports, no disconnected spreadsheets.

With centralized dashboards, ops teams get end-to-end visibility of all outreach, campaign performance, and data quality across multichannel prospecting efforts. 

This makes it easier to spot trends, improve targeting, and drive results at scale.

Why Genesy AI might be a smarter investment than ZoomInfo in 2025

Genesy AI delivers measurable value by helping teams become more productive, automate the repetitive tasks that slow them down, and unlock the power of multichannel sales from a single, unified platform.

Thanks to its easy CRM integration, there’s no need to change your workflow or overhaul existing systems, adoption is simple and fast. By combining competitive pricing, advanced features, and centralized data, Genesy AI stands out as a solution built for the future of B2B prospecting.

For organizations seeking not just data, but actionable, integrated sales automation, Genesy AI offers an investment that pays off in both cost and performance.

Teams that rely on accurate, real-time information benefit significantly from incorporating smart data extraction tools that streamline how lead intelligence is gathered and used.

Frequently asked questions (FAQs)

How much does ZoomInfo cost?

ZoomInfo does not publish standard pricing. Costs vary depending on team size, usage, and feature requirements. 

Many users find that advanced features and broader access require higher tiers, which can be expensive for smaller teams.

Is there a free version of ZoomInfo?

There is no true free version of ZoomInfo. 

Occasionally, a limited free trial may be available, but full access and core features are reserved for paid subscribers.

What features are missing in ZoomInfo's basic plan?

The basic plan typically provides limited access to contact and company data. 

Key features such as automation, detailed analytics, CRM integration, and advanced multichannel capabilities often require upgrades to higher plans.

Can I use ZoomInfo for LinkedIn automation?

ZoomInfo does not offer built-in LinkedIn automation

While you can find LinkedIn profile data, managing messaging, outreach, and engagement on LinkedIn must be handled through other tools.

Does ZoomInfo integrate with CRMs?

ZoomInfo does integrate with popular CRMs, but seamless, real-time integration is usually available only in higher-tier plans. 

For smooth adoption and data flow, evaluate what level of integration you need before choosing a plan.

What are the best free or lower-cost alternatives to ZoomInfo?

Several alternatives offer more flexible pricing and valuable features, including Apollo.io, Lusha, and Hunter. 

These tools often provide multichannel outreach and automation at a lower cost, making them appealing for growing teams.

Is ZoomInfo worth the price for small sales teams?

For many small sales teams, ZoomInfo's price can be a barrier. Consider the volume of leads needed and which features are truly essential. 

Platforms like Genesy AI allow small teams to access automation, multichannel outreach through email and LinkedIn, and real-time data enrichment, delivering more value for the investment.

How accurate and fresh is ZoomInfo’s contact data?

ZoomInfo maintains a large, regularly updated database, but some users report data gaps or outdated records

For the most relevant, real-time information, consider solutions that enrich data from multiple sources and provide recent updates.

Does ZoomInfo support multichannel outreach?

ZoomInfo is focused on delivering data, but its multichannel outreach capabilities are limited. Managing outreach across email, LinkedIn, and phone typically requires using other tools or platforms.

What should I consider before switching from ZoomInfo?

Review your sales workflow, required integrations, and channels (such as email and LinkedIn). Make sure the alternative you choose allows for multichannel campaigns, centralized data, and seamless CRM integration. 

This ensures a smooth transition and lasting productivity gains, especially if you want to automate repetitive tasks and boost your team's output with tools like Genesy AI.

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